You’re staring at that Orlando property listing again, aren’t you? Maybe it’s a cute bungalow near downtown or a townhouse close to the theme parks. Either way, you’re wrestling with the million-dollar question: Should you rent it out short-term or long-term?
We get it. The decision feels huge because, well, it kind of is. Choose wrong, and you could be leaving thousands on the table. Choose right, and you might just fund your next vacation (or your kid’s college fund).
Let’s break this down. Because honestly, both options have their merits, and the “right” choice depends on what you can actually handle.
The Short-Term Rental Reality Check
Orlando’s short-term rental market is… intense. In a good way, mostly. The city welcomed over 75.33 million visitors in 2024, and those folks need somewhere to sleep. That’s where your property comes in.
Your potential earnings? They’re genuinely impressive. A well-located short-term rental in Orlando can bring in $2,500 to $4,500 per month, sometimes more during peak seasons. Compare that to long-term rentals, which typically max out around $2,000 to $2,800 monthly for similar properties.
But here’s the thing nobody mentions in those glossy investment seminars: short-term rentals are basically a part-time job disguised as passive income. You’re constantly managing bookings, coordinating cleanings, and dealing with guests who can’t figure out how to work the TV remote.
Many successful short-term rental owners work with property managers to handle the day-to-day chaos. These professionals typically charge 20-30% of your rental income, but they handle everything from guest communication to emergency repairs. For some investors, that trade-off makes perfect sense.
The numbers work especially well if your property is within 15 minutes of Disney World or Universal Studios. Families planning their once-a-year Orlando trip are willing to pay premium rates for convenience. I’ve seen modest three-bedroom houses near the parks pull in $200+ per night during busy seasons.
Long-Term Rentals: The Steady Eddie Option
Long-term rentals won’t make you rich overnight, but they might help you sleep better at night. Orlando’s rental market is strong, with median rents hovering around $1,800 for a two-bedroom apartment. Single-family homes can command significantly more, especially in desirable neighborhoods.
The math is straightforward. Find a good tenant, sign a lease, and collect rent each month. Property managers for long-term rentals typically charge 8-12% of monthly rent, which feels downright reasonable compared to their short-term counterparts.
Your biggest advantage? Predictability. You know exactly what’s coming in each month (assuming your tenant pays on time). There’s no scrambling to fill calendar gaps or wondering if the next hurricane warning will tank your bookings.
The downsides are real, though. Bad tenants can be… challenging. Eviction processes in Florida can take months, and property damage from problem tenants sometimes exceeds what you’d lose from short-term rental vacancies.
Running the Real Numbers
Let’s get specific. I crunched some numbers based on actual Orlando properties:
Short-term rental example: A three-bedroom house near Universal Studios
- Average nightly rate: $180
- Occupancy rate: 70% (accounting for cleaning days and seasonal dips)
- Monthly gross: $3,780
- Expenses (cleaning, utilities, supplies, property manager): $1,890
- Monthly net: $1,890
Long-term rental example: Same house, traditional lease
- Monthly rent: $2,400
- Property manager fee: $240
- Landlord-paid utilities: $150
- Monthly net: $2,010
Wait, what? Does the long-term rental actually net more in this scenario? That’s not uncommon, especially when you factor in the hidden costs of short-term rentals.
The Hidden Costs Nobody Warns You About
Short-term rentals eat money in ways you don’t expect. Professional cleaning after each guest runs $80-120 per turnover. Utilities for a constantly occupied property can hit $300+ monthly. Then there’s the wear and tear. Furniture and appliances get replaced roughly three times faster with short-term guests.
Don’t forget about taxes, either. Short-term rental income gets hit with self-employment taxes that long-term rentals avoid. In Orlando, you’ll also pay the 6% tourist development tax on short-term stays.
Market Timing Matters More Than You Think
Orlando’s short-term rental market has distinct seasons. December through April is pure gold, especially around holidays and spring break. Summer brings families, but rates typically drop. Fall can be surprisingly slow, particularly September and early October.
Long-term rentals face different pressures. Orlando’s population has grown by 15% since 2020, creating steady demand for housing. But interest rate changes affect both your potential tenants and your financing costs.
The Regulation Wild Card
Here’s something that keeps me up at night: regulations. Several Orlando neighborhoods have implemented short-term rental restrictions, and more are considering them. Orange County requires licenses for short-term rentals, and some homeowners associations are banning them entirely.
Long-term rentals face fewer regulatory hurdles, but they’re not immune. Florida’s recent changes to landlord-tenant law have made evictions slightly easier, but rent control discussions pop up regularly in city council meetings.

Making Your Decision
So, which makes more money? The honest answer is: it depends on you.
Choose short-term rentals if you can handle the workload (or can afford good property managers), your property is in a tourist-friendly location, and you’re comfortable with income variability. The profit potential is higher, but so is the stress level.
Go long-term if you want predictable income, lower maintenance headaches, and fewer regulatory concerns. You’ll likely earn less per month, but you’ll also work less for those earnings.
Perhaps the smartest approach is starting with long-term rentals to build experience and cash flow, then potentially transitioning to short-term once you understand the local market better.
The Bottom Line
Both strategies can work in Orlando’s robust rental market. Your success depends more on execution than the rental type you choose. Consider your risk tolerance, available time, and local market conditions before deciding.
If you’re still weighing your options, consider reaching out to experienced local professionals who understand Orlando’s unique rental market dynamics. At Innovative Realty LL,C we have helped many investors navigate these decisions successfully.
Frequently Asked Questions
Q: How much can I realistically make from a short-term rental in Orlando?
A: Expect $2,500-$4,500 monthly gross for well-located properties, but factor in 40-50% expenses. Location near theme parks significantly boosts earning potential.
Q: Do I need a property manager for Orlando rental properties?
A: Not required, but highly recommended for short-term rentals. Long-term rentals are more manageable solo, though property managers still add value for busy investors.
Q: What Orlando neighborhoods work best for short-term rentals?
A: Areas within 15 minutes of Disney World, Universal Studios, or downtown Orlando perform strongest. Kissimmee, Celebration, and Dr. Phillips are particularly popular.
Q: How do Orlando rental regulations affect my investment?
A: Short-term rentals require county licensing and HOA approval. Some neighborhoods restrict or ban them entirely. Long-term rentals face fewer restrictions but must comply with landlord-tenant laws.
Q: Should I furnish my Orlando rental property?
A: Short-term rentals must be fully furnished and equipped. Long-term rentals can be furnished or unfurnished, with unfurnished typically attracting longer-term, more stable tenants.


